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Mechanical Engineering Software Campaign: loadmodeling.tool
Crafting a Vibrant Brand and Stunning Assets for Award-Winning loadmodeling.tool
I had the privilege to work on an exciting project involving the branding and visual identity of a groundbreaking mechanical engineering software called loadmodeling.tool. Tasked with building its color scheme and overall identity, I meticulously crafted a cohesive visual language that reflected the software's innovative and professional nature.
In addition to establishing the brand's identity, I also had the opportunity to create a wide array of external assets. These encompassed various digital and print materials such as engaging webpages, captivating social media designs, eye-catching advertisements, informative print brochures, attention-grabbing stickers, and even custom-designed shirts. By crafting these diverse assets, I ensured a consistent and visually appealing brand presence across multiple platforms and mediums.
The hard work and dedication invested in developing loadmodeling.tool's brand and assets paid off when the software received a prestigious award from AHR. This recognition generated significant public interest and heightened demand for the software. Consequently, the design assets created earlier were widely utilized and seen by a large audience, further amplifying the software's reputation and creating a strong visual impact in the industry.
![lmt product page masthead.png](https://images.squarespace-cdn.com/content/v1/600c72ab0eec4a7d050dc288/9557ac8d-d0b8-417f-9ecc-d008e155622c/lmt+product+page+masthead.png)
![lmt product page AHR winner.png](https://images.squarespace-cdn.com/content/v1/600c72ab0eec4a7d050dc288/6ffa2687-703b-4e1b-8c1e-6eb687cc18a5/lmt+product+page+AHR+winner.png)
![lmt product page clients.png](https://images.squarespace-cdn.com/content/v1/600c72ab0eec4a7d050dc288/2765d72c-daf5-4abe-92bd-401472347c85/lmt+product+page+clients.png)
![lmt product page AHR winner.png](https://images.squarespace-cdn.com/content/v1/600c72ab0eec4a7d050dc288/1996510a-3132-4525-8eea-2ff6f7fa70ac/lmt+product+page+AHR+winner.png)