Make it stand out.

The basis for this project is to design and promote an exhibition at MoDA (Museum of Design Atlanta) about a random topic chosen literally out of a hat. The topic that they picked at random was sports uniforms. To make this more fashionable than an exhibit on actual sports uniforms, they adapted this into athletic-style clothing. In a few countries including the United States, “athleisure” clothing is very popular and can be produced by high-end fashion companies such as Yves Saint Laurent, Balenciaga, etc. The title of this exhibit is “Appearing Athletic” and showcases athleisure in high fashion. This exhibit displays famous people wearing athleisure clothing. The target audience for this exhibit is 18-30 year olds who enjoy popular culture and fashion.

Items designed for this project consist of a poster, flyer, the exhibit design, and takeaways such as a pin, hat, and skateboard.