Informational ad campaign for addiction and recovery.

For this project, the task was to create a social media post for a cause. The chosen cause for this project is “addiction in the United States”. The main idea behind this work is that addicts are puppets to addiction. The addict must cut the strings to addiction (get help) in order to be released as a puppet. Since the subject matter is pretty dark, the color scheme is black, gray, and white. The text is a basic sans serif font. Additionally, the objects are simplistic. The reasoning for all of the elements being oversimplified is so that it does not take away from the message of hope, that recovery is possible.

Throughout the series of four Instagram slides, there is another step of the message tackled. To get people engaged with this cause on social media, I created a hashtag (#recoveryispossible). For additional information, I created a brochure to go along with the Instagram post. This gives a more detailed explanation of addiction and recovery.

In addition to the brochure, a poster was created. The concept of the poster is to show all negative words associated with addiction starting at the top, then “recovery” as the focal point, after recovery all of the words are positive. This poster displays the message that there is hope and there is positivity in recovery. The font used for this poster is a more unique option called “Strangelove Mix.”