Travel branding concept for Saint Lucia.

This project's purpose was to promote an exotic destination. They created a website directing tourists to fun attractions around the island and various restaurants. They also created takeaways, a postcard and keychains. Sticking with bright colors from traditions and cultural events from Saint Lucia helped to continue with the overall concept of traveling to this island. One of the main design elements of this project is an illustration of a parrot native to Saint Lucia, unsurprisingly referred to as the St. Lucia parrot (Amazona versicolor). This is a colorful bird that reflects the wild habitat of the rainforests on the island. By using this bird and other cultural/traditional colors, tourists can get a sense of where they are traveling to!