Rebranding concept for Sun in my Belly.

This practice project is a complete rebrand for the Sun In My Belly restaurant. Sun in my Belly, is a real restaurant located in Atlanta, GA. The project consists of logo designs, stationery designs, digital rebranding, and designing takeaway items such as shirts and key chains. The process for this project is as follows; starting with the logo designs, for both the text logo and favicon logo. Then focusing on the stationery, digital content, and promotional products.

The logo design was a long process of sketching and digitizing a plethora of ideas until finally choosing the design seen in the project. The text logo is in a fun typeface called Just Mandrawn. The idea behind the icon was a literal representation of the business name, a sun coming out of a bowl. For the color scheme on this project, they went for a bright and airy palette.. Purple, orange, yellow, and white are the main colors however, there are many secondary colors to use. For the stationery, the colors used are from the secondary color palette. Keeping with the fun and airy idea, the stationery consists of bright colors and a unique mark at the bottom of the letter. Also for the cover sheet, they used images from the restaurant showing their interior space and some delicious food they serve. After finishing the stationery, they focused on the takeaway items found in the picture to the right (top) as well as below in promotional products.