Premium book concept for Charlie Smith Design.

The purpose of this project was to create a curated book containing some of the designs done by the London design firm Charlie Smith Design. This book showcases the best works of the company, displays its current clients, and talks about the background of the company and its employees. Charlie Smith Design is a boutique firm with a tight-knit team of designers. The owner Charlie Smith is a former designer at Pentagram. She has many years of knowledge in the field of design and gained many clients by producing great work for them time and again. The main principle of the company is collaboration. There are always two or more people collaborating to accomplish any given design project. By working together, the team of designers ensures that each project is thoroughly executed and that the actual design is the best work that can be produced.

In this book there are many examples of design, some include stationery and others digital. For the design of the book, they wanted to stay with their company style which is in grayscale/black and white. They use a modern sans-serif typeface. The Peep is the name of their blog which goes against the company style. It is bright and fun. The blog uses different eyes as a bit of personality for their page. Some of these are displayed throughout the book.

By showcasing the brilliant works by Charlie Smith Design, they keep their clients and gain more. Of course, getting new clients brings in more money for the company. Since this business continuously puts out new work, it is recommended to release new books every few years. This is a way for the company to keep showing their art and make some extra money.